ggeoffre

Director of Marketing at dBaseLLC
Columbus, Ohio Area | Information Technology and Services
Summary
Geoffrey Goetz is currently the Director of Marketing at dBaseLLC as well as a published author for GigaOm's TheAppleBlog. He is also the Managing Member of the company ggeoffre LLC. Geoffrey is a published book author ("Mastering JBuilder") and veteran international speaker on a variety of topics ranging from Win32, to Java, to Mobile. Geoffrey has recently been involved in cross platform and native development on both the iOS and Android platforms. He has been on the development scene in central Ohio since graduating from Ohio State in 1992. You may recall one of his presentations at the local COJUG, CIIJUG and other conference venues including Borland Developers Conference, Mobile Mondays, M3 Columbus and CodeMash.
Specialties
Graphic Artist, Professional Author, International Speaker, Agile Developer, Certified Trainer and Mobile Specialist
Experience
Director of Marketing (2012 - Present)
dBaseLLC
Privately Held, 11-50 employees, Computer Software
:: Delivery of marketing campaigns used to increase awareness and generate sales on a monthly, quarterly and annual basis :: Influence an recommend new markets and products that can and should be developed that will help maximize the company's brand potential fully :: Implementation of industry best practices for SEO across all online materials and content including primary company and product web sites including all landing pages and related social media outlets :: Design of company logos and artwork for use in the developed products and software, distributable hard content, web sites, social media and advertisements including print publications in industry standard formats :: Writing and delivery of customer communications, partner and distributor announcements, as well as press releases :: Responsible for procuring, filing and managing the companies intellectual property through trademarks, copyrights and patents :: Evaluation of technologies and products used to take products to market and effectively communicate to partners, distributors and customers
Managing Member (2011 - Present)
ggeoffre, LLC
Privately Held, Myself Only, Computer Software
:: Founder and Managing Member of ggeoffre, LLC.
Contract Writer - The Apple Blog (2010 - Present)
GigaOM
Privately Held, 51-200 employees, Online Media
:: Contract writer for commercially successful blog site "The Apple Blog" :: Featured articles syndicated in The New York Times, The Wall Street Journal, USA Today, CNN Money, Fortune and Forbes online :: Eighty-five posted articles received more than 2M page views in 2012 following one-hundred posted articles received more than 1M page views in 2011 :: Subjects range from News, Opinion, Reviews, Development and Technical How-Tos on Apple related products and technologies :: Weekly feature writer for iOS and OS X game reviews under the title "Games for the Weekend" :: Actively publish six to ten articles monthly :: Occasionally submit photos for online photo journalism stories
Mobile Architect (2011 - 2012)
Compuware
Public Company, 1001-5000 employees, Computer Software
:: Implemented real time tracking of flight information onto a MKMapView centering the span of the region based on the Latitude and Longitude of three or more CLLocationCoordinate2D. :: Accessed Facebook account information including contact information in a secure manner utilizing the OAuth 2.0 for authentication and authorization APIs. :: Executed SenTestingKit unit tests to validate precise financial calculations including future value, current value, and payment, implemented with NSDecimalNumber. :: Used GCD blocks to make async NSURL network calls whose results were parsed using NSJSON and NSXMLParser. :: Added visually appealing UIView animations to enhance the design and enable some custom user interface elements. :: Utilized CGContextDrawImage to modify the characteristics and orientation of an UIImage. :: Incorporated the Model View Controller, Singleton and Listener patterns to manage the fetching, updating, and display of data. :: Instrumented iOS mobile apps with Flurry Analytics to provide business with a detailed breakdown of app usage using categories and parameters. :: Automated the distribution of beta versions of the iOS mobile app using TestFlightApp.com's upload APIs via CURL. :: Managed project deliverables in PivotalTracker, VersionOne, BaseCamp, and Jira. :: Incorporated the GitHub repository's SHA into each build using PListBuddy and the CFBundleVersion to visually display the build version for defect tracking purposes.
Consultant, IT App Development (2009 - 2011)
Nationwide Insurance
Privately Held, Insurance
:: Worked as a Mobile Development Resource on a CMMI Level 3 Certified Agile Development Line within the ADC :: Rhomobile Cross Platform Developer (iPhone, Android, Blackberry) :: iOS Native Platform Developer :: Android Native Platform Developer :: Provided feedback and recommendations as to the design and flow of the application being developed :: Conducted training both inside as well as outside of the company on mobile development :: Wrote articles and maintained a technology blog both inside as well as outside the company (ThinkApple and TheAppleBlog) :: Spoke regularly at conferences both inside as well as outside the company on technology related subjects, mostly mobile development related :: Developed and Implemented Nationwide Mobile 2.0 using Apple's iPhone SDK and Objective-C :: Participated in the Research and Development for a PoC using RhoMobile and Ruby to deploy to Blackberry and Android Devices
Consultant, IT Architecture (2005 - 2010)
Nationwide Insurance
Privately Held, Insurance
:: Contributing Member of the Technology Standards Board responsible for reviewing technology submissions and making summary recommendations to the TLA. :: Implemented OneView application via Inside to illustrate the current availability of various Assets across the enterprise in real time broken down by region. :: Created Custom Course Materials and Conducted iDrive training for J2EE Infrastructure Monitoring Tools including Tealeaf, Topaz, Probe, ESAMON, SiteScope and the BAC. :: Conducted in-depth analysis of various availability metrics from sources such as Service Center, Webster, the BAC and release plans to illustrate the root cause contributing to the perceptively high amount of down time exhibited on externally facing customer applications hosted on the internet. :: Pioneered capacity forecasting based on using statistical analysis which found mathematical relationships between supply (ESAMON) and demand (TeaLeaf) datasource in an effort to quantify the projected future consumption of distributed applications hosted on virtual environments. :: Devised a automatable means to extrapolate individual application costs across shared infrastructure using existing financial and configuration datasources. :: Coordinated the architectural and technical aspects of all operational information across a major program consisting of multiple projects and application assets. :: Lead in the communication and resolution of cross-project release architectural gaps and technical debt by reviewing cross-project architectural interdependencies and complexities. :: Contributing member in the development of the initial Shared infrastructure Strategy and solution with NSC (WebShpere Node and Cell Architecture). :: Managed the Nonfunctional Requirements across a major program consisting of multiple projects and application assets.
Principle Engineer (2004 - 2005)
Compuware
Public Company, Computer Software
:: Implemented an automated build environment following industry best practices for configuration management and extreme programming using open source tools and technologies. :: Onsite Product consultant for Compuware’s OptimalJ Ensures development compliance to stated project standards such as methodologies, languages and technology choices :: Responsible for porting an MDA J2EE application from JBoss to WebSphere :: Enterprise Java Beans Developer for the Statewide Automated Child Welfare Information System project at the Ohio Department of Jobs and Family Services. :: Maintained generated code base through the creation of a Platform Independent Model based off of business requirements and the customization of a J2EE Platform Specific Model following the Model Driven Architecture of the Object Management Group.
Senior Systems Engineer (2000 - 2004)
Borland Software
Public Company, Computer Software
:: Spoke internationally at Borland Developer Conferences for four consecutive years. :: Answered technical questions at industry conference and trade shows. :: Participated in the technical evaluations of J2EE Application Servers at industrypublications' and industry analysts' laboratories. :: Helped set technical direction of Fortune 500 Companies by delivering product demonstrations, chalk talks and presentations to prospective customers. :: Managed pre-sales support cases for Windows and Unix platforms covering Delphi, Java, C++ development languages as well as CORBA and J2EE systems. :: Published article for Java Developers Journal on developing J2ME applications on the Palm using Borland's JBuilder
Application Architect (1999 - 2000)
Advanced Computing Technical Services
Information Technology and Services
:: Java Mentor for several organizations within the Columbus market. :: Available upon request to assist developers with day to day design and implementation challenges. :: Authored five-day Object Oriented Java Language Course. :: Designed technology independent, application responsibilities framework.
Professional Services (1998 - 1999)
Compuware
Public Company, Computer Software
:: Certified Borland JBuilder Client/Server Trainer. :: Instructor for a five day hands-on JBuilder Client/Server Fundamentals Course. :: Authored two-day Java/CORBA Courseware, complete with hands-on exercises. :: Java Mentor for the Ohio Department of Transportation. : Available upon request to assist developers with day to day design and implementation challenges. :: Evaluated, installed and worked with Borland Enterprise Server, a J2EE/CORBA based application middleware solution. :: Developed SmartCard and Mobile applications in Java using the JavaCard and J2ME technologies
Information Systems Technical Specialist (1996 - 1998)
Nationwide Insurance
Privately Held, Insurance
:: Designed, developed and deployed a scalable, secure, component-based middleware framework based on Microsoft's DCOM. (worked on porting this framework to Java) :: Developed a Java Servlet to access this framework via TCP/IP sockets and the MIME protocol. :: Developed a multi-tier, object-oriented Oracle database application using Delphi's Object Pascal and an OOA&D methodology entitled 'Concurrent Engineering'.
Senior Programmer/Analyst II (1994 - 1995)
Bank One
Public Company, Banking
:: Designed, implemented and maintained a database warehouse load system which interfaced with both the IBM TSO environment and the AT&T Teradata Database UNIX environment. :: Web Page development (HTML) for Windows NT server running Netscape Communications Server Software. :: Maintained and supported mainframe COBOL extracts. :: The COBOL code for these extracts was generated using a PC tool called Rapid3. :: Testing was carried out in a Microfocus COBOL environment on the PC.
Programmer (1992 - 1994)
Nationwide Insurance
Privately Held, Insurance
:: Led the COBOL2 conversion project for Fire AOA as Chairman of the AOA Technical Committee. :: Worked closely with users/clients to develop, code and test on-line COBOL enhancements to the AOA Fire systems.
Skills & Expertise

Xcode, Objective-C, iOS development, iPhone Application Development, iPad Application Development, Agile Methodologies, Object Oriented Design, User Interface Design, Github, Pivotal Tracker, TestFlightApp, Flurry Analytics, Facebook API, Basecamp, Campfire, WebEx, Mac OS X, Graphic Design, Wordpress, JSON, RESTful WebServices, XML, Authentication, Authorization, OAuth, Scrum, iOS MapKit API, IOS CoreLocation, Ubiquitous Computing, Mobile Devices, Configuration Management, Software Deployment, Enterprise Architecture, Provisioning, Team Leadership, Distributed Team Management, Dbase, OS X, Software Design, iPad, iOS

Education
The Ohio State University (1988 - 1992)
BSBA, Information Systems
Turpin High School (1984 - 1988)
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Recommendations

Geoff and I worked together on a iOS project for several months. Geoff is a solid iOS developer and has a great grasp on applying the correct solutions for a given project. He was very detail oriented; his code was indicative of someone that cares greatly for his craft. For several years, I had heard his name in the Java community and it was good to finally work with him on an iOS project.

Ron McCamish

Geoff was an effective thought leader on our Emerging Workplace program in 2011. He knows new technologies well and helped us put together a sound solution to support tablets for key use cases we had at Nationwide. I enjoyed working with Geoff on this highly visible and impactful effort.

Kristin Lowery

Geoff was an invaluable member on multiple projects that we worked on together. He will challenge every aspect of the technical strategy in order to make your plans and design better. He brings years of infra and code knowledge to the table and would be an immediate value add to any organization seeking to utilize technology for business goals.

Joe Timmons PMP (joe_timmons@yahoo.com)

Geoff is a very talented architect with a good attitude. He will think outside the box, but not so far outside that his solutions are out of reach. A wonderful person to work with.

Deb Howell

GG is interested in efficiency and more importantly, quality, when programming. He's the person to turn to when you have technical questions. His years of experience and his strong passion for development make him an asset that you won't want to lose.

Chad Predovich

Geoff is a premier thinker, practitioner and technician. He truly loves technology -- both in IT and beyond -- and that gives him a deep perspective. He is definitely in my list of top architects and technologists, and earns high marks as a trainer as well. Probably one of Geoff's most valuable attributes is that he is a contrarian -- he regularly expresses opinions and suggestions in a way that makes you think beyond what has currently been considered. This is invaluable from both a business and a technical perspective. My only complaint was that I never had much chance to sell his services -- he was always in too much demand!

David Bailey

Geoff is a very smart and details oriented individual who likes working on challenging projects that helps the Enterprise in solving critical problems. I partnered with Geoff in developing a predictive Capacity Modeling process on a virtualized platform at Nationwide. In the role of an Infrastructure Architect, Geoff displayed admirable leadership traits by solving important problems related to the modeling process, tools, metrics validation and several others. His technical knowledge, high energy and enthusiasm did not let the effort to die inspite of many obstacles and ultimately led to its successful proof of concept on a very resource intensive application with a surprisingly high forecast accuracy. I look forward to working with Geoff again in the future and wish him all the best.

Raja Chatterjee

I have worked closely with Geoff at three companies now and twice at Nationwide. I am always impressed with his technical knowledge and his willingness to learn new things both technical and business oriented. Geoff has a incredible wit making him fun to be around.

Christopher Judd

Geoff brought life to an otherwise pretty dull work environment. His ability to think abstractly gave an alternate perspective to technical problems. I enjoyed pairing with him (wait, that was before "pair programming" was 'invented'), being challenged by his viewpoint, and working together to create practical solutions to problems. Hope we get to work together again someday. Highly recommended.

Kevin Smith

Geoffrey was extremely detail-oriented and solution driven. His need to solve difficult problems and turn that resolution into something that staff members with less experience could understand was very welcome. His thoughtful approach and logical questioning was key to his success during his engagement with our organization.

Angelo Serra

Geoffrey has a great ability to help customers and project teams understand where current technology is today and how to apply it to solve real business problems. He also has a strong grasp of future technology and always thinking how it could be applied to various problems today. He would be an excellent asset on any team.

Mike Rozlog